Skills of the Future - Google Analytics

Become the ultimate digital evesdropper with a tool that’ll help you cav the likes, shares and retweets your content deserves. It’ll also help you understand what your audience likes, so you can keep doing that shit. Welcome to the wonderful world of Google Analytics. 

 Who Uses Google Analytics? Everybody, that’s who...

Business Analysts aka Strategists...
 ...are of course the most obvious people to use this skill as their job largely includes research and insights. Google Analytics automatically does a large part of a strategist’s work - understanding what works- and what doesn’t - from a content perspective.

 Copywriters...
...
can use Google Analytics to help prove how effective your weaving of words is. Therefore, you can ensure that the content you deliver remains relevant. Remember, relevancy = likes. 

Being a designer...
...you have to be interested in knowing what users are doing on your website, where they are coming from and how long they stay engaged. So, Google Analytics, the observation finder, is the one to call. Why? So you know which style of your art makes the most waves and is worth repeating.

What about the photographers and videographers...? 
...Google Analytics can work for you too. How? By helping you to understand your audience allowing you to narrow done or even widen your target market and make content that they actually want. Google Analytics can also tell you where your users are based as well and where your most social traffic is coming from (Twitter, Insta, etc). Cool right?

For a coders or data scientists...
Google Analytics can pinpoint problems on different pages on a site you coded. According to freeCodeCamp, Google Analytics will notify you “if there are performance or usability issues for mobile users of your site.” 

Take a look at this YouTube vid to understand Google Analytics a little better.

And once you’re done with that, register for a free Google Analytics course, and get yourself Google certified by the end of the course.

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